Digital is direct. Direct is digital.
Does it matter? You bet! Lester Wunderman says “what matters today are the digital conversations with and among consumers.” And, we create better, more profitable conversations because we say relevant things in engaging ways that make consumers want to participate. We listen to consumers intently. We make a science out of anticipating their needs and an art out of creating the spark that ignites their participation. We do this over and over again to optimize our results.